Sales Dashboard

Comprehensive Sales Intelligence Platform

BigLedger’s Sales Dashboard transforms raw transaction data into actionable sales intelligence, providing real-time visibility into revenue performance, customer behavior, and market trends across all channels. Our AI-enhanced analytics engine delivers predictive insights that drive strategic decision-making and revenue growth.

Dashboard Overview

Executive Sales Summary

Key Performance Metrics

• Revenue Metrics

  • Total Revenue (MTD, QTD, YTD)
  • Revenue Growth Rate (MoM, YoY)
  • Average Transaction Value
  • Revenue per Customer
  • Recurring Revenue (MRR/ARR)

• Volume Metrics

  • Total Transactions
  • Units Sold
  • Order Frequency
  • Conversion Rate
  • Cart Abandonment Rate

• Profitability Metrics

  • Gross Profit Margin
  • Net Profit Margin
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Return on Ad Spend (ROAS)

Total Sales Analysis

Revenue Breakdown

• By Time Period

  • Hourly patterns (peak selling hours)
  • Daily trends (weekday vs weekend)
  • Weekly performance
  • Monthly seasonality
  • Yearly comparisons

• By Channel

  • Retail Stores (by location)
  • E-commerce Website
  • Marketplaces (Shopee, Lazada, etc.)
  • B2B Portal
  • Social Commerce
  • Mobile App

• By Product Category

  • Category performance ranking
  • Subcategory drill-down
  • Brand performance
  • SKU-level analysis
  • Bundle vs individual sales

• By Customer Segment

  • New vs Returning Customers
  • VIP/Premium Customers
  • Corporate Accounts
  • Geographic Distribution
  • Demographics Analysis

Comparative Analysis

• Period Comparisons

  • Same period last year
  • Previous period
  • Rolling averages
  • Trend analysis
  • Forecast vs Actual

• Benchmark Comparisons

  • Industry averages
  • Competitor analysis
  • Internal targets
  • Best performing periods

Daily Sales Performance

Real-Time Sales Tracker

• Live Sales Feed
  • Transaction ticker
  • Large order alerts
  • Goal progress bar
  • Hourly run rate
  • Projected daily total

Daily Patterns Analysis

• Sales Velocity

  • Orders per hour
  • Peak time identification
  • Slow period analysis
  • Staff optimization recommendations

• Daily Targets

  • Target vs Actual
  • Gap analysis
  • Required run rate
  • Success probability

Store Performance Dashboard

Multi-Location Analytics

• Store Ranking

  • Revenue leaders
  • Growth champions
  • Underperformers
  • Efficiency metrics

• Store Comparison

  • Sales per square foot
  • Sales per employee
  • Conversion rates
  • Average basket size
  • Customer footfall

Geographic Heat Maps

• Regional Performance
  • State-level analysis
  • District breakdown
  • Urban vs Rural
  • Expansion opportunities

Product Performance Analytics

Best Sellers Analysis

• Top Products
  • By revenue
  • By units sold
  • By profit margin
  • By growth rate
  • By customer rating

Product Lifecycle Tracking

• Performance Stages
  • New product launches
  • Growth products
  • Mature products
  • Declining products
  • End-of-life items

Inventory-Sales Correlation

• Stock Turn Analysis
  • Fast-moving items
  • Slow-moving inventory
  • Dead stock identification
  • Reorder recommendations

Customer Analytics

Customer Behavior Insights

• Purchase Patterns
  • Frequency analysis
  • Basket analysis
  • Cross-sell opportunities
  • Upsell potential
  • Churn risk indicators

Customer Segmentation

• RFM Analysis
  • Recency scoring
  • Frequency scoring
  • Monetary value scoring
  • Segment strategies

Cohort Analysis

• Customer Cohorts
  • Acquisition cohorts
  • Behavior cohorts
  • Retention analysis
  • Revenue contribution

Sales Team Performance

Individual Performance

• Sales Rep Metrics
  • Individual targets vs achievements
  • Conversion rates
  • Average deal size
  • Customer satisfaction scores
  • Activity metrics

Team Analytics

• Team Comparison
  • Regional teams
  • Product teams
  • Channel teams
  • Performance distribution

Commission Tracking

• Commission Calculations
  • Real-time earnings
  • Tier achievements
  • Bonus qualifications
  • Leaderboards

Promotional Impact Analysis

Campaign Performance

• Promotion Tracking
  • Revenue impact
  • ROI calculation
  • Customer acquisition
  • Margin impact
  • Cannibalization analysis

Price Optimization

• Pricing Analytics
  • Price elasticity
  • Optimal price points
  • Competitive pricing
  • Dynamic pricing results

Predictive Analytics

Sales Forecasting

• AI-Powered Predictions
  • Daily forecasts
  • Weekly projections
  • Monthly predictions
  • Seasonal adjustments
  • Event impact modeling

Trend Detection

• Emerging Patterns
  • Rising products
  • Declining categories
  • Customer preference shifts
  • Market opportunities

Advanced Filtering Options

Time Filters

• Preset Periods

  • Today
  • Yesterday
  • Last 7 days
  • Last 30 days
  • Month to date
  • Quarter to date
  • Year to date

• Custom Date Ranges

  • Specific date selection
  • Comparison periods
  • Seasonal ranges
  • Holiday periods

Dimension Filters

• Business Dimensions
  • Company/Branch
  • Department
  • Cost center
  • Project
  • Sales channel
  • Customer group
  • Product category
  • Geographic region

Export & Sharing

Report Generation

• Export Formats
  • PDF reports
  • Excel spreadsheets
  • CSV data files
  • PowerPoint presentations

Automated Distribution

• Scheduled Reports
  • Daily sales summary
  • Weekly performance report
  • Monthly board report
  • Custom schedules

Collaboration Features

• Sharing Options
  • Dashboard sharing
  • Report annotations
  • Team discussions
  • Action item tracking

Integration Capabilities

Data Sources

• Internal Systems
  • POS systems
  • E-commerce platforms
  • ERP modules
  • CRM data
  • Marketing automation

External Data

• Market Intelligence
  • Competitor pricing
  • Market trends
  • Economic indicators
  • Weather data
  • Social media sentiment

Mobile Sales Dashboard

Mobile App Features

• On-the-Go Analytics
  • Real-time sales monitoring
  • Push notifications for milestones
  • Voice-activated queries
  • Offline mode with sync

Field Sales Support

• Sales Rep Tools
  • Customer history access
  • Product catalog
  • Pricing information
  • Order entry
  • Performance tracking

Alert Configuration

Threshold Alerts

• Performance Alerts
  • Target achievement
  • Unusual patterns
  • Stock-out warnings
  • Price violations
  • Margin erosion

Notification Channels

• Multi-Channel Alerts
  • Email notifications
  • SMS alerts
  • Mobile push
  • Slack/Teams integration
  • Dashboard pop-ups

Security & Compliance

Data Security

• Access Control
  • Role-based permissions
  • Data masking
  • Audit trails
  • IP restrictions

Compliance Features

• Regulatory Compliance
  • GDPR compliance
  • PCI DSS for payment data
  • Malaysian PDPA
  • Industry standards

Performance Optimization

Speed & Efficiency

• Technical Specifications
  • Sub-second query response
  • Real-time data refresh
  • Cached aggregations
  • Distributed processing
  • CDN delivery

Scalability

• System Capacity
  • Millions of transactions
  • Thousands of concurrent users
  • Petabyte-scale data
  • Global deployment

Implementation Best Practices

Dashboard Configuration

1. KPI Definition: Identify critical metrics
2. Data Mapping: Connect data sources
3. Visualization Design: Create intuitive layouts
4. User Training: Comprehensive onboarding
5. Iteration: Continuous refinement

Success Metrics

• Business Impact
  • 25% improvement in sales visibility
  • 30% faster decision making
  • 20% increase in sales productivity
  • 15% improvement in forecast accuracy
  • 35% reduction in reporting time