Use Cases
The Membership Module flexibly supports diverse loyalty and member referral models. Below are reference operational architectures for common industry applications.
1. Retail Store Tiered Loyalty (Spend & Earn)
Business Scenario: A fashion retailer operates a 3-tier customer loyalty program (Standard, Silver, Gold) where points earned at store checkout unlock tier discounts and birthday vouchers.
- Primary Applets: Membership Admin Applet, POS General Applet, Voucher Management Applet
- Operational Flow: Customer identifies via mobile number at POS register → system checks tier class → tier pricing or point accrual applies → annual spend thresholds automatically upgrade member class.
2. Multi-Level Marketing (MLM) & Referral Network Sales
Business Scenario: A direct-selling network marketing company organizes members into sponsor downline genealogies, awarding referral bonus points and multi-tier cash override commissions.
- Primary Applets: Membership Admin Applet, Commission Scheme Applet, Sales Commission Applet
- Operational Flow: Member registers new downline members using unique referral IDs → downline purchase executed → Membership Admin tracks referral genealogy → Commission Scheme engine calculates multi-tier override payouts.
3. F&B Frequency Rewards (Digital Stamp Card)
Business Scenario: A coffee chain issues digital stamps for every beverage purchase, rewarding customers with a free drink voucher after 10 stamps.
- Primary Applets: Membership Admin Applet, Voucher Management Applet
- Operational Flow: Customer buys beverage → 1 stamp currency credited → upon 10 stamps, automated voucher generation issues a single-use free drink voucher.