Related Applets
The Digital CRM Module integrates seamlessly with core and supporting applets across BigLedger to deliver end-to-end customer engagement.
Core Digital CRM Applets
Omnichannel contact center hub — WhatsApp, Live Chat, Email ticketing, and agent collision control
Automated customer journey builder, broadcast messaging campaigns, and lead scoring
Calendars, events, participants and entity links, plus a claim-based Event Expense Report
Predictive AI analytics, sentiment scoring, RFM segmentation, and customer lifetime value models
Ecosystem Master Data Dependencies
- Customer Maintenance Applet: Central customer profiles, mobile numbers, and email addresses.
- Membership Admin Applet: Customer loyalty tier classes and points balances.
- Sales Order Applet: Customer purchase history and commercial billing references.