Seasonal Campaigns and Promotions
Business Context
Glamour Cosmetics is a beauty and personal care retailer with 40 stores and a growing e-commerce presence. Operating in a highly seasonal industry with major sales peaks during Chinese New Year, Raya, Christmas, and Valentine’s Day, plus beauty-specific events like anniversary sales and product launches, the company needed a flexible membership system that could support dynamic seasonal campaigns while maintaining a consistent underlying loyalty program.
Seasonal Dynamics in Beauty Retail
The beauty industry experiences significant seasonal fluctuations driven by cultural celebrations, gifting occasions, and product launch cycles. Glamour Cosmetics saw annual patterns:
Peak Seasons
- Chinese New Year (January/February): 180% of baseline sales
- Valentine’s Day (February): 140% of baseline
- Raya (Ramadan/Eid): 200% of baseline sales
- Christmas (December): 160% of baseline
- Anniversary Sale (July): 220% of baseline sales
Shoulder Periods
- Post-holiday slumps (February, August): 60% of baseline
- Back-to-school season (January): 85% of baseline
- Mid-year lull (April-May): 70% of baseline
Business Challenges
Revenue Concentration: 65% of annual revenue occurred during just 4-5 peak weeks, creating capacity and inventory challenges.
Member Engagement Drops: Member activity fell sharply during shoulder periods, with 40% of members not making any purchases for 3+ months.
Promotional Fatigue: Constant sales and promotions during peak periods diminished brand perception and margins.
Inventory Management: Difficult to forecast and manage inventory with extreme seasonal swings.
New Product Launches: Launching new beauty lines required special promotional mechanics to drive trial and adoption.
Campaign Objectives
Flatten Revenue Curve: Use targeted campaigns to drive traffic during shoulder periods, reducing revenue concentration.
Maintain Engagement: Keep members active year-round with varied, exciting campaign mechanics.
Drive Category Adoption: Use campaigns to introduce members to new product categories and expand basket diversity.
Controlled Promotional Investment: Deliver compelling member value while maintaining margin targets.
Create Urgency: Use time-limited campaigns to drive immediate action and reduce procrastination.
Campaign Framework
Campaign Types
1. Holiday Seasonal Campaigns Major cultural and commercial holidays with broad appeal and high participation rates. Typically 2-4 weeks duration with significant promotional investment.
2. Shoulder Period Stimulation Targeted campaigns during slow periods to drive incremental traffic. Focus on value-adds rather than discounts to protect margins.
3. Product Launch Campaigns Time-bound promotions to drive trial of new products or categories. Combine with temporary currencies for gamification.
4. Member Milestone Campaigns Celebrate member anniversaries, birthdays, and tier achievements with personalized offers.
5. Flash Campaigns Ultra-short duration (24-72 hours) to create urgency and excitement. Often unannounced to create surprise.
Holiday Seasonal Campaign: Chinese New Year
Campaign Overview
Campaign Name: Prosperity Rewards - CNY 2024 Duration: January 15 - February 15 (4 weeks, covering pre-CNY shopping and post-holiday redemption) Objective: Drive gift purchases, increase basket size, introduce temporary currency for gamification
Temporary Currency: Lucky Coins
In addition to regular points, introduce a temporary Chinese New Year currency called “Lucky Coins” that creates urgency and drives specific behaviors.
Lucky Coins Configuration
Currency Code: CNY-COIN-2024
Currency Name: Lucky Coins
Currency Type: Temporary event currency
Display Symbol: 🧧
Validity Period: January 15 - February 28, 2024
Earning Method: Purchase thresholds and special activities
Redemption Method: Exclusive CNY rewards catalog
Cannot Convert: Not convertible to regular points
Expiry: Hard expiry on February 28, no extensionsEarning Lucky Coins
Purchase-Based Earning:
- RM100 purchase = 1 Lucky Coin
- RM300 purchase = 4 Lucky Coins (1 bonus)
- RM500 purchase = 7 Lucky Coins (2 bonus)
- RM800+ purchase = 12 Lucky Coins (4 bonus)
Activity-Based Earning:
- First purchase during campaign: 2 bonus Lucky Coins
- Shopping at 2+ locations during campaign: 3 bonus Lucky Coins
- Online + In-store purchase: 2 bonus Lucky Coins
- Refer friend who makes purchase: 5 Lucky Coins
Social Engagement:
- Share CNY collection on social media: 1 Lucky Coin
- Write product review during campaign: 1 Lucky Coin per review (max 3)
- Participate in in-store fortune telling event: 1 Lucky Coin
Daily Bonuses:
- Lucky draw spin in mobile app (daily): Chance to win 1-10 Lucky Coins
- Check-in at store during campaign: 1 Lucky Coin (max 5 times)Lucky Coins Redemption Catalog
Beauty Hampers:
5 Lucky Coins: Deluxe sample set (RM50 value)
8 Lucky Coins: Skincare starter kit (RM120 value)
12 Lucky Coins: Premium beauty hamper (RM200 value)
20 Lucky Coins: Luxury gift set (RM400 value)
Limited Edition Items:
15 Lucky Coins: CNY limited edition lipstick set
18 Lucky Coins: Zodiac-themed makeup palette
25 Lucky Coins: Premium skincare set with red & gold packaging
Experiences:
30 Lucky Coins: Personal makeup consultation (1 hour)
40 Lucky Coins: VIP shopping experience + gift
50 Lucky Coins: Grand prize draw entry (luxury beauty package worth RM2,000)
Gift Vouchers:
10 Lucky Coins: RM100 gift voucher (valid March-April)
20 Lucky Coins: RM250 gift voucher (valid March-April)Regular Points Bonus During CNY
In addition to Lucky Coins, enhance regular points earning during the campaign period.
Points Multiplier
Campaign Points Boost:
Base: Regular points earning continues (1 point per RM1)
Campaign Multiplier: 2x points on all purchases
Tier Stacking: Campaign multiplier stacks with tier multipliers
Example for Gold Member (1.5x tier multiplier):
RM300 purchase
Base points: 300 points
Tier multiplier: 300 × 1.5 = 450 points
Campaign multiplier: 450 × 2 = 900 points total
Category-Specific Bonuses:
Gift Sets: 3x points (instead of 2x)
Limited Edition CNY Collections: 4x points
Skincare category: 2.5x points
Makeup category: 2x points (standard)Campaign Configuration Steps
Step 1: Create Temporary Currency
Access: Membership Admin Console → Currencies → Create Temporary Currency
Configuration:
Currency Code: CNY-COIN-2024
Display Name: Lucky Coins
Icon Upload: Red packet emoji/icon
Start Date: 2024-01-15 00:00:00
End Date: 2024-02-28 23:59:59
Earning Rules: Manual configuration (purchase thresholds)
Redemption Catalog: Create separate CNY rewards catalog
Expiry Behavior: Hard delete all balances on end date
Communication: Auto-reminder 7 days before expiryStep 2: Configure Earning Rules
Rule 1: Purchase Threshold Earning
Trigger: Transaction completion
Condition: Transaction total ≥ RM100
Award Calculation:
- RM100-299: 1 coin
- RM300-499: 4 coins
- RM500-799: 7 coins
- RM800+: 12 coins
Frequency: Per transaction
Channel: All channels (in-store, online, mobile)
Rule 2: Multi-Location Bonus
Trigger: Purchase at 2nd location during campaign
Condition: 2+ different store locations
Award: 3 bonus coins (one-time)
Tracking: System tracks location history
Rule 3: Omnichannel Bonus
Trigger: Purchase in both online and physical store
Condition: At least 1 online AND 1 in-store transaction
Award: 2 bonus coins (one-time)
Tracking: Channel history during campaign period
Rule 4: Referral Bonus
Trigger: Referred friend makes first purchase
Condition: Friend enrolled during campaign, made qualifying purchase
Award: 5 Lucky Coins to referrer
Limit: Maximum 10 referrals per memberStep 3: Create Redemption Catalog
Catalog Name: CNY Lucky Coins Rewards 2024
Availability: January 15 - February 28, 2024
Currency: CNY-COIN-2024 only (cannot mix with regular points)
Catalog Items Setup:
Item: Premium Beauty Hamper
SKU: CNY-HAMPER-001
Points Cost: 12 Lucky Coins
Stock: 500 units
Image: CNY-themed hamper photo
Description: "Curated selection of bestsellers in festive packaging"
Fulfillment: Ship within 3 days
Limit: 1 per member
Availability: While stocks last
Item: Grand Prize Draw Entry
SKU: CNY-DRAW-2024
Points Cost: 50 Lucky Coins
Stock: Unlimited (draw entries)
Description: "Enter grand draw for luxury beauty package worth RM2,000"
Fulfillment: Draw date February 16, 2024
Limit: 5 entries per member
Notification: Winners announced February 18Step 4: Configure Regular Points Multiplier
Campaign Promotion: CNY 2x Points
Access: Membership Admin Console → Campaigns → Create Multiplier Campaign
Settings:
Campaign Code: CNY2024-2X
Campaign Name: Chinese New Year 2x Points
Type: Points Multiplier
Multiplier: 2.0x
Start Date: 2024-01-15
End Date: 2024-02-15
Apply To: All members, all tiers
Stack With Tier Multipliers: Yes (multiplicative)
Excluded Categories: Gift cards, services
Channels: All (online, in-store, mobile)
Category-Specific Multipliers:
Category: Gift Sets
Multiplier: 3.0x (overrides campaign base)
Category: CNY Limited Edition
Multiplier: 4.0x (overrides campaign base)Campaign Communication Plan
Pre-Launch (1 week before)
Week of January 8:
Email: Teaser email "Prosperity is coming..."
Content: Mysterious hints about Lucky Coins
Call-to-action: Mark calendar for January 15
Social Media: Countdown posts
Content: Daily countdown with sneak peeks of rewards
Engagement: Comment to win early access Lucky Coins
In-Store: Teaser posters
Content: Visual displays hinting at campaignLaunch Day (January 15)
Email Blast:
Subject: "🧧 Collect Lucky Coins & Win Big This CNY!"
Content:
- Campaign overview and duration
- How to earn Lucky Coins
- Rewards catalog preview
- Link to full catalog in app
Segment: All active members (purchased in last 6 months)
SMS:
Message: "CNY Prosperity Rewards starts today! Earn Lucky Coins with every purchase. Shop now: [link]"
Timing: 10 AM
Mobile App:
Push Notification: "🧧 Lucky Coins campaign is live! Start earning now"
In-App: Full-screen campaign splash on app open
Homepage: Featured banner with campaign details
In-Store:
POS Prompts: Cashiers informed to mention campaign
Displays: Window displays and checkout counters
Staff Training: Brief on Lucky Coins mechanicsMid-Campaign (Week 2)
Progress Updates:
Email: "You've collected 8 Lucky Coins - 4 more for the Premium Hamper!"
Personalized: Show individual progress toward next reward tier
Motivation: Highlight close rewards to encourage additional purchase
Social Proof:
Email: "10,000 members have collected Lucky Coins - join them!"
Content: Community participation stats
Featured: Member testimonials and reward photos
Reminder:
App Notification: "Lucky Coins expire February 28 - don't miss out!"
Timing: Daily during last 2 weeksFinal Week (February 8-15)
Urgency Messaging:
Email: "Final week to earn Lucky Coins!"
Content: Emphasize campaign ending, last chance to earn
Highlight: Most popular rewards and remaining stock
Daily Flash Bonuses:
Notification: "Today only: Double Lucky Coins on RM300+ purchases!"
Create: Additional urgency and drive immediate action
Redemption Reminders:
Email: "You have 15 Lucky Coins - redeem before February 28!"
Segment: Members with unspent Lucky Coins
Content: Quick redemption options and linksPost-Campaign (February 16-28)
Redemption Period:
Email: "Redemption deadline approaching - use your Lucky Coins!"
Frequency: Weekly, then daily in final 3 days
Content: Show balance, suggest redemptions
Final Reminder:
Email: "LAST DAY to redeem Lucky Coins!"
Timing: February 28, 9 AM
Urgency: Bold subject line, clear expiry notice
Campaign Wrap-Up:
Email: "Thank you for celebrating CNY with us!"
Content: Campaign highlights, total Lucky Coins distributed
Teaser: Hint at next seasonal campaign
Gift: Small bonus regular points as thank youShoulder Period Campaign: Post-CNY Reactivation
Campaign Overview
Campaign Name: Beauty Refresh - March Madness Duration: March 1-31 (immediately following CNY) Objective: Re-engage members after holiday spending, drive shoulder period traffic Strategy: Focus on personal indulgence and self-care after gift-giving season
Campaign Mechanics
No Temporary Currency: Avoid fatigue after CNY Lucky Coins campaign
Tiered Purchase Bonuses: Reward increasing purchase amounts with gifts and bonuses
Redemption Incentive: Encourage point redemption to reduce liability and drive traffic
New Product Focus: Highlight spring product launches
Tiered Reward Structure
Tier 1: RM100 Purchase
Bonus: Choose 1 deluxe sample from selection of 5
Additional: 200 bonus points
Qualifying Products: Any purchase except sale items
Tier 2: RM200 Purchase
Bonus: Choose 1 full-size product from selection of 8 mid-range items
Additional: 500 bonus points
Gift: Exclusive makeup bag
Qualifying Products: Any purchase
Tier 3: RM350 Purchase
Bonus: Premium gift set (worth RM80)
Additional: 1,000 bonus points
Gift: Deluxe travel set
Special: Free shipping for online orders
Qualifying Products: Any purchase
Tier 4: RM500+ Purchase
Bonus: Luxury gift set (worth RM150)
Additional: 2,000 bonus points
Gift: Premium cosmetics organizer
Special: Complimentary 30-minute makeup consultation
Qualifying Products: Any purchaseRedemption Bonus
Incentive: Bonus value when redeeming points in March
Offer: Redeem points for 15% extra value
Example:
- 1,000 points normally = RM100
- During campaign = RM115 value
Application: Automatically applied at checkout when redeeming points
Minimum: 500 points redemption to qualify for bonus
Maximum: 5,000 points bonus redemption per member
Objective: Drive point redemption and reduce liabilityNew Product Launch Integration
Spring Collection Bonus:
Product Category: Spring 2024 makeup collection
Bonus: Triple points on all spring collection purchases
Additional: Exclusive spring gift with any spring collection purchase over RM150
Duration: Full campaign period
Objective: Drive new product adoption and trialConfiguration
Tiered Rewards Setup
Campaign Type: Purchase Threshold Rewards
Campaign Code: MARCH-REFRESH-2024
Tier Configuration:
Tier 1 (RM100):
Threshold: RM100
Gift: Sample selection (member chooses during checkout)
Points Bonus: 200 points
Fulfillment: Immediate at POS, online selection during checkout
Tier 2 (RM200):
Threshold: RM200
Gift: Full-size product selection + makeup bag
Points Bonus: 500 points
Fulfillment: Cashier provides selection options, auto-added online
Tier 3 (RM350):
Threshold: RM350
Gift: Premium gift set + travel set
Points Bonus: 1,000 points
Special Benefit: Free shipping (auto-applied online)
Fulfillment: Packaged with order
Tier 4 (RM500+):
Threshold: RM500
Gift: Luxury gift set + organizer
Points Bonus: 2,000 points
Special Benefit: Makeup consultation booking
Fulfillment: Gifts with purchase, consultation booking follow-upRedemption Bonus Configuration
Promotion Type: Point Redemption Bonus
Promotion Code: MARCH-REDEEM-15
Bonus Percentage: 15%
Minimum Redemption: 500 points
Maximum Bonus Value: RM75 (5,000 points with bonus)
Calculation: Automatic at checkout
Application: Apply bonus value on top of standard redemption value
Example Calculations:
Redeem 1,000 points:
Standard value: RM100
Bonus 15%: RM15
Total discount: RM115
Redeem 3,000 points:
Standard value: RM300
Bonus 15%: RM45
Total discount: RM345Product Launch Campaign: New Skincare Line
Campaign Overview
Campaign Name: Glow Up Challenge Duration: 6 weeks (April 1 - May 15) Product: New anti-aging skincare line (8 products) Objective: Drive trial, gather reviews, create social buzz
Gamification: Glow Points Challenge
Create a temporary engagement currency focused on product trial and content creation.
Glow Points Configuration
Currency Code: GLOW-PTS-2024
Display Name: Glow Points
Icon: ✨
Duration: April 1 - May 15, 2024
Purpose: Encourage product trial, reviews, and social engagement
Expiry: May 31, 2024 (2-week redemption window after earning period)
Earning Activities:
Purchase New Line:
- Buy any 1 product: 10 Glow Points
- Buy 2 products: 25 Glow Points
- Buy 3+ products: 50 Glow Points
- Buy full 8-product collection: 100 Glow Points + bonus gift
Content Creation:
- Write product review: 15 Glow Points per review (max 8 products)
- Upload before/after photo with review: +10 bonus Glow Points
- Share on social media (verified): 5 Glow Points per share (max 5)
- Create video review (verified): 30 Glow Points (max 1)
Engagement:
- Attend in-store skincare workshop: 20 Glow Points
- Complete online skincare quiz: 5 Glow Points
- Refer friend who purchases new line: 25 Glow Points
- Post progress update (week 2, 4, 6): 10 Glow Points each
Daily Activities:
- Check-in to app daily: 1 Glow Point (max 42 over 6 weeks)
- Share daily skincare tip: 2 Glow Points (max 12 total)Glow Points Redemption
Immediate Rewards:
25 Glow Points: Travel-size product from new line
50 Glow Points: Full-size bonus product from new line
75 Glow Points: Deluxe gift set (3 products)
100 Glow Points: VIP skincare consultation + gift
Grand Prizes (Draw Entries):
150 Glow Points: Entry to win 1-year supply of new skincare line
200 Glow Points: Entry to win trip to skincare brand HQ + spa retreat
Exclusive Access:
300 Glow Points: Beta tester for next product launch
500 Glow Points: Lifetime VIP early access to all new launchesSix-Week Challenge Structure
Week 1-2: Product Discovery
Focus: Try products, learn about ingredients
Activities:
- Purchase discount: 20% off new line
- In-store demos every Saturday
- Skincare quiz in app (earn 5 Glow Points)
- Email series: Product education (1 product per 2 days)
Goal: Drive initial purchases and educationWeek 3-4: Engagement and Reviews
Focus: Share experiences, write reviews
Activities:
- Review bonus: Triple Glow Points for reviews this week (15 → 45 points)
- Social media contest: Best before/after photo wins bonus 100 Glow Points
- In-store workshop: Skincare routine building (earn 20 Glow Points)
- Email: "Share your glow story"
Goal: Generate user-generated content and social proofWeek 5-6: Challenge Completion
Focus: Complete full regimen, share results
Activities:
- Final progress post: Share 6-week journey (earn 30 Glow Points)
- Complete collection bonus: Buy any remaining products at 15% off
- Leaderboard reveal: Top 10 Glow Points earners win grand prizes
- Email: Success stories from participants
Goal: Drive collection completion and celebrate resultsPost-Challenge (May 16-31)
Focus: Redemption and conversion
Activities:
- Redemption period for Glow Points
- Grand prize draw and winner announcement
- Conversion offer: 30% off repurchase of new line products
- Email: Thank you + replenishment reminder
Goal: Convert trial to repeat purchase behaviorFlash Campaign: 48-Hour Super Sale
Campaign Overview
Campaign Name: Secret Flash: Members-Only 48-Hour Sale Duration: Friday 6 PM - Sunday 6 PM (48 hours) Announcement: 2 hours before start (creates urgency) Objective: Drive immediate traffic, reduce excess inventory, reward loyal members
Campaign Mechanics
Qualification: Members-only (must have account and be logged in)
Flash Discounts
Tiered Discounts by Member Tier:
Silver Members: 25% off entire purchase
Gold Members: 30% off entire purchase
Platinum Members: 35% off entire purchase + free gift
Excluded Items:
- Already on sale items
- New launches (less than 30 days old)
- Gift cards
Maximum Discount:
- Silver: RM200 discount cap
- Gold: RM400 discount cap
- Platinum: RM600 discount capPoints Earning During Flash Sale
Special Rule: Points earned on discounted prices
Calculation: Regular points on amount paid (after discount)
No Multiplier: Flash sale discount replaces points multipliers
Example:
Purchase: RM300 retail
Gold Member 30% discount: Pay RM210
Points earned: 210 points (standard 1 point per RM1)Inventory Focus: Select slow-moving inventory categories for deeper discounts
Super Flash Categories:
Fragrance Section: Additional 10% off (on top of tier discount)
Hair Care: Additional 10% off
Tools & Accessories: Buy 2 get 1 free
Limited Quantity Lightning Deals (Hourly):
Hour 1-4: Premium skincare set at 50% off (20 units)
Hour 5-8: Makeup palette collection at 60% off (30 units)
Hour 9-12: Hair styling tools at 55% off (15 units)
Continues every 4 hours...Configuration and Execution
Pre-Launch Setup (Confidential)
Campaign Configuration:
Code: FLASH-WEEKEND-0415
Type: Time-limited tier-based discount
Duration: April 15 6PM - April 17 6PM
Visibility: Hidden until 4 PM April 15
Discount Rules:
Silver Tier: 25% discount, RM200 cap
Gold Tier: 30% discount, RM400 cap
Platinum Tier: 35% discount, RM600 cap
Application: Automatic at checkout when member identified
Inventory Targeting:
Select SKUs with 60+ days stock
Apply additional category discounts
Lightning deals every 4 hours (pre-configured)
Staff Preparation:
Briefing: Friday 4 PM (2 hours before launch)
Additional staff: Scheduled for weekend coverage
POS Training: Flash sale mechanics
Customer Service: Prepared for high volume inquiriesLaunch Sequence
4:00 PM Friday:
- Campaign activated in system (still hidden)
- Staff briefing completed
- Inventory verification final check
4:00 PM Friday - First Communication:
- Email to Platinum members only (2-hour exclusive access)
- Subject: "Exclusive: You're invited to a secret flash sale"
- App push to Platinum: "Your VIP flash sale starts in 2 hours"
6:00 PM Friday - Full Launch:
- Email blast to all members
- Subject: "FLASH SALE: 48 hours only - Up to 35% off!"
- SMS to active members (purchased in last 30 days)
- App push notification: "Flash Sale is LIVE!"
- Social media announcement
- Homepage takeover: Flash sale banner
Every 4 Hours - Lightning Deal Alerts:
- App push: "NEW Lightning Deal: 50% off premium skincare - 20 units only!"
- In-app countdown timer
- Stock counter: "12 remaining"
12 Hours Before End:
- Email: "Final 12 hours of flash sale!"
- App push: "Don't miss out - flash sale ends tomorrow 6 PM"
6 Hours Before End:
- SMS: "LAST CHANCE: Flash sale ends in 6 hours!"
1 Hour Before End:
- App push: "FINAL HOUR! Flash sale ends in 60 minutes"
6:00 PM Sunday - Campaign End:
- Automatic deactivation
- Thank you email next morning
- Campaign performance summary to managementBest Practices for Seasonal Campaigns
Campaign Calendar Planning
Annual Planning
Create 12-Month Campaign Calendar:
Q1: CNY (January), Valentine's (February), March Refresh
Q2: Product Launches (April-May), Mid-Year Sale (June)
Q3: Back-to-Beauty (August), Anniversary Sale (September)
Q4: Halloween (October), 11.11 (November), Christmas (December)
Spacing Considerations:
- Minimum 2 weeks between major campaigns
- 4-6 weeks between temporary currency campaigns (avoid fatigue)
- Balance discount campaigns with engagement campaigns
- Coordinate with inventory and product launch cyclesTemporary Currency Best Practices
When to Use Temporary Currencies
- Major seasonal campaigns (2-4 times per year maximum)
- Product launches requiring intensive engagement
- Special milestone celebrations (brand anniversary, etc.)
When NOT to Use
- Back-to-back campaigns (avoid fatigue)
- Simple discount promotions (regular points work better)
- Short duration (less than 2 weeks - not enough earning time)
Design Principles
Clear Value: Members must understand earning and redemption immediately
Limited Duration: Create urgency (4-8 weeks maximum)
Compelling Rewards: Exclusive items only available via temporary currency
Simple Mechanics: Easy earning rules, not overly complex
Hard Expiry: No extensions (maintains urgency)
Separate Tracking: Don't mix with regular points to avoid confusionCommunication Cadence
Campaign Communication Schedule
Pre-Launch:
-7 days: Teaser to build anticipation
-3 days: Preview of rewards/mechanics
-1 day: Final reminder and countdown
Launch Day:
Hour 0: Full campaign announcement all channels
Hour 4: App notification reminder
Day 1: In-store signage and staff mentions
Mid-Campaign:
Weekly: Progress updates and achievement celebrations
Bi-weekly: Reminder of campaign end date
Final Week:
-7 days: Week remaining reminder
-3 days: Final days urgency message
-1 day: Last chance messaging
Last 6 hours: Countdown notifications
Post-Campaign:
+1 day: Thank you message
+7 days: Campaign results (if appropriate)
+14 days: Teaser for next campaignPerformance Tracking
Campaign KPIs
Participation Metrics:
- % of members who participated
- Average transaction value during campaign vs. baseline
- Transactions per participating member
- New member enrollments during campaign
Financial Metrics:
- Total revenue during campaign
- Incremental revenue vs. baseline period
- Average margin (campaign vs. regular)
- ROI of promotional investment
Engagement Metrics:
- Temporary currency earned distribution
- Redemption rate of temporary currency
- Regular points earning during campaign
- App engagement (opens, time spent)
Long-term Impact:
- Repeat purchase rate post-campaign
- Member retention 90 days post-campaign
- Cross-category purchase behavior change
- Customer lifetime value impactThis seasonal campaigns use case demonstrates how BigLedger’s Membership Module supports sophisticated time-limited campaigns with temporary currencies, tiered rewards, flash promotions, and product launch mechanics that drive engagement, manage seasonal business fluctuations, and create excitement throughout the year while maintaining program integrity and profitability.